Delfi Rally Estonia
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The former Marketing Manager of WRC Promoter Peter Enckell joins Shell Helix Rally Estonia team

After working five years as the Marketing Manager of WRC Promoter, Peter Enckell has joined the team of Shell Helix Rally Estonia. Held on 12-14 of July, Shell Helix Rally Estonia will be the first ever Official WRC Promotional Event. Having lots of experience in WRC, Peter Enckell who is joining the team as an international relations manager, helps to take the event to the next level and organize one of the best rallies in the world in near future.

Peter Enckell, international relations manager of Shell Helix Rally Estonia:“My position as Marketing Manager at WRC Promoter for the last 5 years gave me the opportunity to get insights in various fields of the FIA World Rally Championship and its organization. The versatile work field included account management for WRC partners, being contact person for Media channels on site at all European rounds plus dedicated oversea events, where I met many Estonian Rally fans!

After the first presentation of Rally Estonia to WRC Promoter by Urmo Aava and Tarmo Hõbe in Munich I was invited to experience Estonia in 2017. Immediately I fell in love with the open-minded people, the beautiful country and the all the energy that I was surrounded by. Nothing seemed impossible here, nevertheless the chances to host a WRC round within the next years were close to Zero, as the general interest in the WRC raised a lot since WRC Promoter took over in 2013 and many countries applied to host new rallies.”

“And so the idea of a WRC promotional event was born. Hard work by the organizers to convince the Promoter, the Partners and the government paid off in the end and Estonia will get to feel a world class event this summer.

After my decision to be self-employed at the end of last year, it was a no-brainer for me to join the Rally Estonia team after I was asked. I am really looking forward to be part of this great team and to give back some love that I felt ever since I was introduced to Estonia!”

I am sure to bring value to the team regarding the internalization of the Event. Having traveled the world and seen so many different events has given me the chance to collect a huge number of influences and ideas, which some of are on the way to be included into the event.

Also my close connection to the Promoter will be helpful and prevent us from having to ask to many questions directly from them,” added Peter Enckell.

With Peter Enckell joining the team Shell Helix Rally Estonia organisers feel that this is one more step in reaching the bigger goals.

Tarmo Hõbe, Shell Helix Rally Estonia:“As in 2019 we are organizing a top-level international event under WRC trademark it is strategically very important to add more international knowledge and experience to our team which is at the moment mostly Estonian. Peter has huge experience as his previous position was in WRC. He is for sure one the best in this field who knows insides of the WRC and teams. In our team Peter’s position will be international relations manager and he is responsible for the communication with WRC Promoter, WRC Teams, top drivers, international partners, sponsors and media. The purpose is to gain the maximum from this cooperation for each party involved.”

“Peter will bring a lot of professionalism and experiences to our team. As we make a maximum effort with our team in every level we can guarantee that high-quality autosport event with top-drivers from WRC will be held  in the middle of July in Estonia. Last but not least, Peter has become a great Estonian patriot who is promoting our beautiful country and people with positives words only,” added Tarmo Hõbe.

Shell Helix Rally Estonia 2019 is held on 12-14 July 2019 in Tartu, Otepää, Elva and Kanepi. It is a round of Estonian, Latvian and FIA European Rally Trophy and Official WRC promotional event.